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Reduced setup cost and lower on-going operational expenses |
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Create a level playing field - easier to compete with larger businesses |
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Increase sales by expanding target market - access to a global marketplace |
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Capitalise on the fast growing on-line shopping market sector |
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Achieve economies of scale by increasing sales volumes to new markets |
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24/7 Business Model - take orders even when you are not working! |
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Promote a wider product range than can be held/displayed in-store |
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Offer greater convenience and privacy for customers |
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Many switching to on-line shopping to ensure they get the best price deals |
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Many also switching to avoid crowded shopping centres, parking hassles etc |
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Reach previously disadvantaged groups e.g. disabled, housebound shoppers |
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Sell direct to your customers - cut out the middleman! |
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Enables existing bricks & mortar retailers to grow/maintain market share |
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Enhance the pre-shop experience e.g. provide more product information |
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Reduced time and cost spent on paperwork and administration |
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Improve business efficiency - automate many business processes |
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Streamline communication between you, suppliers and your customers |
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Shorter lead times, faster order fulfilment |
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Lower order processing costs, reduce cost of sale |
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Highly flexible e.g. quick+no extra cost to add new products, special offers etc |
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Enables you to be more responsive to market trends, competitor activity |
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Improve customer service - provide faster & easier access to information |
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Capture wealth of customer data to improve future marketing & sales |
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Direct On-line Marketing - improve targeting, personalisation, conversion rates |
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Search engines very powerful & cost effective marketing tool |
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Reduced overall marketing costs |
